Your creative IS your targeting
A new way to reach your audience
Welcome to your weekly dose of INSPO ✨ It’s never been easier to whip up ads for paid social, but how do you make sure yours are the ones that work? The answer: good strategy. And that’s what you’ll learn from this newsletter. Every week I’ll breakdown an ad, explain why I think it works/doesn’t work and help you understand how to use the format effectively for your own brand.
Ad breakdown
This was an ad I worked for The Breakfast.
It took a different approach to existing creative and was a strong winner, here’s why…
It spoke to a specific audience with an even more specific pain.
Is the app just for creatives? No.
Do a lot of creatives use it? Yes.
And a lot of creatives struggle with the formality of traditional networking.
But they do want to meet new people.
So we focused on the pain of networking and positioned the app as the answer to their problem.
Someone even messaged me to say they downloaded the app after seeing this ad — they are exactly the type of person I knew this would speak to.
The words cut straight through to the people we were trying to reach because they create that ‘That’s me!’ moment.
Have you tried targeting niche audience groups through your ad copy?
How to make this format work for your brand
This is not about trying to call out your entire audience, it’s about finding a way to speak to a specific pain point for a niche group.
Here are a few questions to ask yourself about your audience to help:
🪩 Who already uses your product to solve a specific problem?
🪩 Is there a particular moment when someone realises they need what you offer?
🪩 What language would they use to talk about a specific problem?
Give this format a go and let me know what happens!
Happy ad creating,
Katherine 🪩
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