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How to target with your creative

Hello! Welcome to your weekly dose of INSPO ✨

We all know how important understanding your customer is but so many of us still go about defining who they are in the wrong way. So today we’re going to look at how to target the right people through your creative.

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Ad breakdown

Your creative is your targeting.

This is a prime example.

If you’ve gone and bought a watch for running, an app that helps you with running is likely to be of interest to you.

It doesn’t matter if you watch Netflix in your spare time, shop at Waitrose or like to get brunch with your friends at the weekend.

Anze Markovic actually wrote a really good LinkedIn post on this same topic recently and shared the table below.

Study this, if you use it well it will transform your ads.

People buy products to solve a problem.

That means you need to show them how your product is the best at solving said problem.

The more you can show Mike that you understand the frustration of wearing t-shirts that are comfy but don’t look great or Sophia the pain of having to hide her face in photos, the more you’ll connect with them on an emotional level.

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How to make this format work for your brand

Try to understand what it is your audience is trying to achieve, how it makes them feel and why it’s important to them. Find the emotional triggers that make someone buy, then speak directly to them.

Here’s how to start understanding your audience better…

🪩 Identify the specific problem someone has

🪩 Build context around it: how did it start? what changed in their life?

🪩 Imagine how it makes them feel and use your creative to tap into that emotion

Give this a go and let me know how you get on 💪🏼

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Happy ad making,
Katherine 🪩

Connect with me on LinkedIn

And if you liked this email, please pass it on…

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