Who buys from you?
Something you might have missed...
Hello! Welcome to your weekly dose of INSPO ✨
It’s never been easier to whip up ads for paid social, but how do you make sure yours are the ones that work? The answer: good strategy. And that’s what you’ll learn from this newsletter. Every week I’ll breakdown an ad and help you understand how to use the format effectively for your own brand.
Ad breakdown
Is the user of your product your only audience?
Probably not.
With products like skincare for acne or flowers, there’s a high chance that someone else would buy this product for someone in their life.
Norse Organics have figured this out and adjusted their ads accordingly.
Instead of hoping mums figure out they can buy this product for their sons, they’ve created ads that speak to them directly.
By being specific about who they’re speaking to, they’re more likely to reach the right people and convert them.
You might know who your product is for, but do you know who buys it?
How to make this format work for your brand
Think about who might buy your product for someone else and, importantly, think about why they do it. It could be…
🪩 a parent that what’s to help their child solve a skin problem?
🪩 a wife who wants her husband to dress smarter?
🪩 a grandparent who needs meals delivered?
Give this a go and let me know what happens!
Happy ad creating,
Katherine 🪩
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