Last-Minute Black Friday Tips
Small things, big impact
Hello! Welcome to your weekly dose of INSPO ✨
It’s never been easier to whip up ads for paid social, but how do you make sure yours are the ones that work? The answer: good strategy. And that’s what you’ll learn from this newsletter. Every week I’ll breakdown an ad and help you understand how to use the format effectively for your own brand.
5 tips and an important reminder…
This week’s email is a bit different. I wanted to take the opportunity to share some quick Black Friday wins with you now it’s just a few weeks away.
I’ve scoured the internet for advice and inspiration, pulling together some of the best bits that should help you make the most of this sale period, even if you’re not able to produce thousands of ads with a big agency.
So, if you think you’ve got all your Black Friday creative done, go through it with these things in mind to check you’ve not missed anything obvious.
If you’ve not finished yet, get these things in there as you go…
🪩 Show your prices
Confect.io found that Catalog Ads that showed prices during Black Week 2023 had a 62% higher Return On Ad Spend. People are looking for offers, don’t make them hunt for them, help them understand the deal they’re getting quickly (before you lose them).
🪩 Reuse your ads
Can you really use the same ads you used last year?! Absolutely!
If you had some top performers last year, go through them, update them, get them out there for this year. Black Friday is not the time of year to reinvent the wheel, so don’t worry about fancy new creative, stick to what’s worked before. You can even use your learning from the last 12 months by putting offers on top of non-sale formats that have worked well.
🪩 Hit the gifting angle
Statista says 60% of Black Friday shoppers are looking for Christmas presents for friends and family, so don’t leave it to chance, help people visualise how your product could make the perfect gift.
🪩 Drive action
Competition is high and, as always, social media is full of distractions. If you want potential customers to buy from you, encourage them with clear Call To Actions and time limits — make sure they know your offer won’t last forever.
🪩 Creative diversity
As always, the only way to reach new audiences is with new creative so it’s good to have a mix of creative styles in your Black Friday arsenal.
❗️Don’t forget❗️
All of the above is important, but none of it matters if you don’t get your offers right. Before you spend time on finessing your creative, make sure you’re clear on your offers and timings.
And remember, ‘offer’ doesn’t have to mean discount. Some the most successful brands come up with new offers such as exclusive products, one off designs or free gifts for their customers instead of just slashing prices.
Short on time and resources?
Watch this video from Dara Denney on how to get the most out of Black Friday with just two ads…
And finally, remember that offers don’t make a product worth buying. So don’t lose sight of advertising fundamentals in the Black Friday madness.
- What problem does your product solve?
- Why should people actually buy it?
- What are the emotional triggers that make them want it?
Let me know how it goes!
Happy ad creating,
Katherine 🪩
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