Highly recommended!
You've got to try this...
Welcome to your weekly dose of INSPO ✨ It’s never been easier to whip up ads for paid social, but how do you make sure yours are the ones that work? The answer: good strategy. And that’s what you’ll learn from this newsletter. Every week I’ll breakdown an ad and help you understand how to use the format effectively for your own brand.
Ad breakdown
This ad is simple but effective.
It’s a clever take on UGC that focuses on the product as a gift rather than something they’ve bought themselves.
And it’s easy to make!
It works because:
👉 There’s a strong visual hook
👉 There’s a strong messaging hook
👉 The audience desire is defined early on ‘who want to grow’
👉 The product is obvious right from the start
👉 Each clip proves the point they made at the beginning and builds desire
👉 Each clip is shot a simple but interesting way, keeping you engaged
👉 There’s a clear Call To Action at the end
It’s easy to make, it’s effective and it can work for pretty much any product.
P.S. I’d be inclined to test this with voice over instead of just music too
How to make this format work for your brand
This format is simple but if you get the basics wrong it might flop. So before you start, make sure you can do these three things:
🪩 Clarify exactly what it is your product helps people achieve e.g. growth
🪩 Show off the features of your product that specifically enable growth
🪩 Make it clear how someone can buy
Give this a go and let me know what happens!
Happy ad creating,
Katherine 🪩
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