Grab the right attention
Get focused with your creative
Welcome to your weekly dose of INSPO ✨ It’s never been easier to whip up ads for paid social, but how do you make sure yours are the ones that work? The answer: good strategy. And that’s what you’ll learn from this newsletter. Every week I’ll breakdown an ad, explain why I think it works/doesn’t work and help you understand how to use the format effectively for your own brand.
Ad breakdown
Loop are on 🔥 with their creative at the moment.
And one thing they’re really winning at is speaking to niche audience groups with specific problems.
Here’s a great example…
This ad stands out in the feed, it makes the right people stop and pay attention.
It’s not perfect, that’s the point, it’s different.
And it speaks to people with ADHD.
It’s not just messaging that speaks to different audience groups, it’s visuals too.
If all your creative looks the same, how can you expect to reach different audiences?
This works because it…
🤌 Grabs the attention of people with ADHD, fast
🤌 Positions the product as a solution to an obvious problem for those with ADHD: struggling to focus
🤌 It’s to the point and void of distraction — the ad itself is focused
How to make this format work for your brand
Don’t just copy the design, think it through for your audience and this format is far more likely to perform for you.
🪩 Identify an audience group with a specific problem that your product solves
🪩 Think about how the solution can be communicated visually as well as verbally
🪩 Test different copy hooks to see what resonates, in the above example they could have also tested: ‘Easily distracted?’ ‘Noisy work environment?’ etc.
Give this format a go and let me know what happens!
P.S. Loop have also tested other variants of this design to see if it resonates with different audiences e.g. ravers
Happy ad creating,
Katherine 🪩
Connect with me on LinkedIn
And if you liked this email, please pass it on…