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Hello! Welcome to your weekly dose of INSPO ✨
It’s been a bit of a longer break than planned (festivities and then a last-minute trip to India 🇮🇳) but I’m back and this week’s ad INSPO serves as a very important reminder…
Ad breakdown
One of the biggest mistakes I see brands making with their ad creative is using messaging that's WAY too broad.
They completely forget specificity and try to capture everyone with one ad.
But some get it right 👇
Paid social isn't TV, you can get specific and the more specific the better.
Ads that highlight a specific problem a specific audience is facing are far more likely to resonate than broad, capture all ads on social.
The video above is a perfect example from Beauty Pie.
The ad calls out 'redness' as the problem in a visually engaging way and leaves no room for confusion. You either have this problem or you don't.
Which means you grab the attention of the right people and avoid wasting money on those you don't want to watch your video.
How to make this format work for your brand
If you want this to work, you’ve got to understand the psychology behind your customers’ purchasing decisions. Why do they buy your type of product? What might stop them? What do they really want to achieve.
Here’s a quick breakdown of this ad format for you to follow:
🪩 Identify a specific problem that your product solves
🪩 Call it out in a visually engaging way and introduce the product
🪩 Explain how your product can solve this problem
🪩 Highlight additional benefits
🪩 Show social proof
🪩 Get specific with features that back up your claims
🪩 Tell them how and where to buy!
Give this a go and let me know how you get on 💪🏼
Happy ad making,
Katherine 🪩
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